FOUNDER STORY-TATIANA BEGHÉ
TATIANA BEGHÉ
Founder & CEO of SaircurlsMY PERSONAL STORY & EXPERIENCE
"Well, did you touch the socket again today?" "Why don't you straighten or comb your hair?" I had to listen to such comments far too often... Every morning my hair stood on end - many knots, big mane, a complete mess. There were only a few alternatives to tame this mess: Either I had to wash my hair every day or tie it into a kind of good-looking ponytail or spend hours straightening my hair.
Countless visits at the hairdresser resulted in my hair getting shorter and shorter. After each visit I was told: "Your hair is all messed up and you have a lot os breakage at the ends!" And all of a sudden, several inches were cut off and I left the hairdresser with a haircut that was not suitable for me. In the whole process, what was missing was the right expertise and know how on textured and curly hair. In addition to that, the hairstyles I got were actually only suitable for straight hair (who doesn't know the well-known, asymmetrical bob hairstyle of Rihanna?)
Hoping to find the right products in the drugstore, I reached for well-known brands that used clever marketing slogans. So I (as many other curlies) bought the "famous" curling mousses or products that were titled "for curls", but in the end did not work at all. Over the years, several drugstore products and bottles ended up in the trash. But they never brought any satisfactory change or the results I was longing for. At the end I also found out that almost my whole family has natural curls: My mother, my father, cousin and even my aunt - the whole Sari family had hidden curls.
Almost my whole family has curls: my mother, my father, my cousin and my aunt - the Sari family with the hidden curls. With the hope of finding the right products in the drugstore, I turned to well-known brands that used clever marketing slogans. Which woman has not resorted to the famous curl foam with alcohol? Or bought products labeled "for curls"? I've tried several drugstore products over the years. However, the development and the results were not satisfactory for my hair type.
HOW IT ALL BEGAN
"After I had tested all curl products from the drugstore, I ordered Bounce Curl Light Creme Gel - the first gel from the USA and my biggest investment for a curling gel to date. But it was worth it."
One day, I noticed Bounce Curl Light Creme Gel through social media. I watched a lot of videos and pictures and was thrilled with the results. So I ordered a bottle from the US and payed the high shipping costs. The first applications and results were great, my curls were dry but at least more defined than usual. The more I adjusted the applications, the better the results were. Since then I have been researching curls, reading and broadening my knowledge about curls and suitable products.
After coming across the Curly Girl Method, I was hopeful that I would fall in love with my curls again. However, I also had to realize how difficult it was to get curl-friendly care products in Spain. Especially since all the good products come from the USA or GB. For each product, the shipping costs added up, but the results were getting better and better.
I suddenly became more and more aware of my surrounding and noticed all the people with curly hair and thought to herself: "Wow, people have such great curls, but they would be even more beautiful if they would use the proper care products!". But who in Spain knows about this topic professionally or offers curl products? Correct - none to very few.
During my Master's Degree I decided along with my father - who is also my best friend - to provide all women with natural waves & curls access to the right products.
So, we started out with just the Bounce Curl Light Creme Gel and expanded quickly and included the entire Bounce Curl product portfolio. With the store "Curly-Hair" we added almost 13 international and well-known brands to the store within one year.
In addition, SairaCurls has got its first addition to the team: a young but strong team that wants to spread visions and values in the world of curls. We don't just want to offer products, we want to provide information and expertise in the form of articles and, last but not least, motivate you to love your natural hair structure.
Together with this great team support, we collected and perceived every customer feedback and relaunched our new website in August 2021 for a user-friendly shopping experience.
A month later, the small sole proprietorship became Saira Curls.
In addition, Sairacurls got its first team member. This allowed us to grow into a young but strong team that wants to spread our vision and values in the world. We do not only want to offer products, but also provide information and expertise in the form of articles and last but not least motivate you to love your natural hair texture.
Together with this great support, we collected and listened to every customer's feedback and brought sairacurls to the next level. In August 2021 we relaunched our new website providing a user-friendly shopping experience and a lot of additional features just for you!
Now, our small business has matured and we are so happy to finally announce: Sairacurls.
ONLINE SHOP IN SPAIN
We wanted to expand the online store, make it more accessible, easier to understand and create a great shopping experience.
In January 2021, after a whole year and months and months of searching, I set the next milestone: a new office and a storage space. This not only allowed me to separate my personal space from my working space, but also allowed Sairacurls to expand and grow into its full potential.